Direct
Engagement provides unique and innovative media & events
to enhance organizations brand communication and promotion.
These exceptional mediums win mindshare for companies’ products
and services in highly targeted verticals and demographics.
They also provide an unparalleled research source of unedited
and current data from key stakeholders while positioning brands
with maximum exposure to decision makers and influencers.
Its
highly acclaimed peer-to-peer roundtables composed of government,
business and consumers in a real-time, unscripted forum are
a key instrument in our media & events mix. It allows organizations
to have their brand positively identified within a targeted
vertical and demographic audience winning mind share and customers.
The effectiveness of reaching a desired audience and garnering
strategic marketing information has been witnessed by the year-over-year
double digit sales growth in the healthcare market segment
for Rogers Communications Inc.
"Direct Engagement's peer-to-peer
roundtables have been an excellent opportunity to obtain up-to-the-moment,
unedited information from not one but a boardroom full of decision
makers in a candid and frank peer-to-peer dialogue on their burning
questions and issues that they face operationally today," Murna
Dalton, Vice-President, Major Accounts, Rogers Communications Inc.
Roundtables
are presented through live events, web-casts and TV broadcast and
can be made to standalone or in a multi-media effort for a pervasive
and enduring reach of your brand
Peer-to-peer roundtables success
is designed around the following:
1. Reach into
your target audience with impactful communication.
2. Recruit the participation of selected,
key persons and groups.
3. Retain awareness of your brand
within the desired space.
History
Direct Engagement was founded in 2004
to create an unprecedented information research vehicle for a business
audience that in turn would enhance the brand building for its
sponsor ‘Information Technology
Association of Canada’ (“ITAC’). The Peer-to-Peer
Roundtables were thus born with their distinctive format and have
grown international in scope and sponsorship. The company has expanded
over the years to include a variety of media production formats
from boardroom to town hall type of events, webcasting and video
to television show production. Experienced staff complement an
integrated media capability. These skill-sets provide a holistic
promotion and awareness strategy that combines media & event
planning with superior online technology design and development
skills.
Sponsors have included:
• Rogers Communications
• IBM
• AstraZeneca
• CGI
• RIM
• Hoffman-LaRoche
• Palm
• Good Technology.
Win
mindshare for your brand with targeted media & events
Our media & events
are an unparalleled source of up-to-the-moment,
unedited information from key stakeholders. Composed
of government, business and consumer in a single
real-time forum you get unprecedented research
while allowing your brand to be positively identified
in selected verticals.