Direct Engagement provides unique and innovative media & events to enhance organizations brand communication and promotion. These exceptional mediums win mindshare for companies’ products and services in highly targeted verticals and demographics. They also provide an unparalleled research source of unedited and current data from key stakeholders while positioning brands with maximum exposure to decision makers and influencers.

Its highly acclaimed peer-to-peer roundtables composed of government, business and consumers in a real-time, unscripted forum are a key instrument in our media & events mix. It allows organizations to have their brand positively identified within a targeted vertical and demographic audience winning mind share and customers. The effectiveness of reaching a desired audience and garnering strategic marketing information has been witnessed by the year-over-year double digit sales growth in the healthcare market segment for Rogers Communications Inc.

"Direct Engagement's peer-to-peer roundtables have been an excellent opportunity to obtain up-to-the-moment, unedited information from not one but a boardroom full of decision makers in a candid and frank peer-to-peer dialogue on their burning questions and issues that they face operationally today," Murna Dalton, Vice-President, Major Accounts, Rogers Communications Inc.

Roundtables are presented through live events, web-casts and TV broadcast and can be made to standalone or in a multi-media effort for a pervasive and enduring reach of your brand

Peer-to-peer roundtables success is designed around the following:
1. Reach into your target audience with impactful communication.
2. Recruit the participation of selected, key persons and groups.
3. Retain awareness of your brand within the desired space.

History

Direct Engagement was founded in 2004 to create an unprecedented information research vehicle for a business audience that in turn would enhance the brand building for its sponsor ‘Information Technology Association of Canada’ (“ITAC’). The Peer-to-Peer Roundtables were thus born with their distinctive format and have grown international in scope and sponsorship. The company has expanded over the years to include a variety of media production formats from boardroom to town hall type of events, webcasting and video to television show production. Experienced staff complement an integrated media capability. These skill-sets provide a holistic promotion and awareness strategy that combines media & event planning with superior online technology design and development skills.

Sponsors have included:
• Rogers Communications
• IBM
• AstraZeneca
• CGI
• RIM
• Hoffman-LaRoche
• Palm
• Good Technology.

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