Direct Engagement Inc. in conjunction with its sponsoring partners facilitates a unique and authoritative means to obtain un-edited and un-scripted primary data directly from the industry decision makers in a real-time discussion forum.

Peer-to-Peer Roundtable Format

In today's economic environment there is a discontinuity amongst various layers of stakeholders. From the inception of government policy to its interpretation by business operationally down to the ultimate impact it has on the end-user/consumer there is a level of discontinuity if not an outright disconnect.

The Peer-to-Peer Roundtables are comprised of panelists and audience members in a real-time, unscripted discussion on the most pressing topical issues of the day. They represent three levels of interdependent stakeholders that comprise:

A. Government which imposes policy constraints that organizations must run under.
B. Executive Management that must steer their organizations according to the policy constrictions imposed by governments.
C. End-users/Consumers who are affected operationally on a day-to-day basis.

In an open interactive exchange, experiences are shared on the most critical contemporary issues. Panelists discuss and interact from their unique perspective with their peers and that of the audience. Concerns, requirements and best practices are deliberated collectively in real-time. The roundtables are not driven as policy forums, seminars, debates, conferences or guest speaker engagement opportunities. It is a real-time forthright peer-to-peer interactive exchange on the most significant operational subjects facing industry's stakeholders today.

Interactive Format:
The distinctive format is well adapted to television, small boardroom participation or to larger events of 100 plus people. The roundtables may be facilitated by any number of types of media from live interactive, television, webcast or a combination of all varieties of media in a highly impactful communications event.

Moderator:
A moderator presides over the roundtable. The moderator will convene the roundtable and introduce each panelist. Following the introductions the moderator will put forward the discussion theme of the roundtable to the forum after which each panelist in succession will be provided an opportunity to expound on it through their particular viewpoint. Once each panelist has spoken and had an opportunity for re-direct and follow-up comments the first question from the audience is entertained.

Panelists:
Each panelist is first provided an opportunity to put forward their perspective based on the discussion theme. Panelists may pose questions to other panelists and may follow-up with comments to both panelist responses and audience questions. Each panelist is also provided an opportunity for closing remarks.

Audience:
Audience members are invited guests of the organizers and Direct Engagement that represent industry people, associations, vendors and government. They will have an opportunity prior to the convening of the roundtable to meet with other registrants and panelists over refreshments. Upon adjournment of the roundtable they will have an opportunity again to introduce themselves and meet with the panelists and other members of the audience. Audience members will be invited to participate in the discussion by posing questions to the panel. A question is posed by being recognized by the moderator who will ask the person to identify themselves and then pose a question.

During webcast and television roundtables the audience will interact with the panelists through email questions and/or phone-in questions.

Media:
Media are invited to attend and must apply to receive accreditation from the organizers by emailing events@directengagement.com . Their event badges will clearly indicate that they are 'Media'. Media may also be recognized by the moderator to pose a question to the panel under the same format as audience members pose questions. All media must identify themselves accordingly during the meet and greet session prior to the roundtable convening, during the refreshment break and at the adjournment of the roundtable when engaging both panelists and audience members.

What do you get? Providing a Cogent & Unique Primary Source of Information Merging Government, Business Administration & Operations and End-Users in One Integrated, Real-time Unscripted Forum

In addition to being a highly effective medium to communicate a brand to a very targeted audience, it also procures the most up-to-date primary data from industry and market characteristics and trends based on a cross-section of an industry's key stakeholders.

The roundtables are lauded for their generation as a well-encapsulated research process:

1. Management themselves clearly define their most pressing problems.
2. Panelists are engaged to analyzing & discussing the most pressing situations to them
3. Through their peer-to-peer interaction they receive problem-specific data
4. There will be the ability for management to interpreting the data at source.
5. The Panelists will discuss best-practices and Ideas on solving the problems.

What do the Panelists obtain?

Panelists that represent 'policy', administration, process and operations and end-users will have the facility to here and exchange unfiltered the issues and concerns with their industry counterparts in real-time.

The participants obtain the facilitation to openly discuss pressing and pertinent matters of the past, present and future directly with their peers in an unscripted discussion.

Industry management will be able to receive this information as a resource in a structured format from their peers to apply proven best practices in their own environments.

Panelists have the facility to engage vendors in a proscribed, focused and structured venue - if they desire - in one setting with vendors specializing in the topic of discussion.

The latest information on problems and solutions first hand are received directly from source.

Excellent senior level one-to-one networking experience.

What does the audience receive?

Audience member will be able to observe and audit the data being put forward in real-time as follows:

Interactive dialogue about the burning questions / issues facing industry executives today so they can plan and coordinate their offerings accordingly

Rich qualitative information on what industry decision makers are saying today

Gain Insight into demystifying the complexity of an industry's system & its way of approaching issues in their environment & target their solutions to those needs

Understand what is working and what is not working in their operations

What are an industry's best practices in their view and how they can assist

• The forums provide the audience with 'real-time' ability to discern the key areas of interest and concerns of organizations so that they may better position their own product & services efforts towards them more quickly and more effectively.

• Excellent brand exposure to a highly targeted audience of decision makers.

• A more focused networking opportunity with decision makers with a lead-in based on the concerns expressed in real-time from the panelists themselves.

Direct Engagement provides unique and innovative media & events formats leveraged by a superlative online promotional strategy. Put strategically together they provide organizations with an exceptional medium for their brand messaging to highly targeted demographics and verticals. In addition their distinctive production provides for an unparalleled research source of unedited and up-to-the-moment information from select stakeholders. Brands are positively positioned with maximum exposure to decision makers, influencers and consumers.

Its highly acclaimed peer-to-peer roundtables composed of government, business and consumers in a real-time, unscripted forum are a key instrument in this strategy.

Media Formats:

• Live roundtables presented in a boardroom or for 100+ people.
• Web-casts: taped or live & interactive
• Television broadcasts and infomercial production
• DVD promotions

These media and events can be made to standalone or in a multi-media strategy encompassing two or more of these formats for a pervasive and enduring reach of your brand.

Brand Building Strategy:

Getting the latest information in and getting your brand messaging out. Peer-to-peer roundtables success is designed around the following:

Reach into your target audience with impactful communication.
Recruit the participation of select key persons and groups.
Retain awareness of your brand within the desired space.

Software Tools that Enhance & Support the Media Strategy:

Manage sophisticated membership/participant databases

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