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Rogers Cable 10 TV
Media Kit

The Direct Engagement Peer-to-Peer Roundtable series are to be televised on Rogers Cable 10 TV, Ontario, Canada.

With a total of 20 seconds of ‘video’ advertising per show sponsors are guaranteed prominence due to the lack of clutter compared to commercial stations. This increases the value of the ad substantially because it will be noticed to a highly coveted target market

They will be aired on the ‘Podium’ series commencing in September 2007. There will be one peer-to-peer roundtable topic aired each month on a range of contemporary discussion themes. The Podium series airs Monday through Fridays at 1pm for a full hour with each episode receiving no less than 3 to 5 airings per month. The Peer-to-Peer Roundtables may also be aired on additional dates and times outside the usual Podium slots. This will be contingent on the level of sponsorship commitment for any particular roundtable discussion theme.

Advertising Options

Advertisers, sponsors, and underwriters have several options on the Peer-to-Peer Roundtable Podium series programming.

Credits: The first option is to be listed in the credits and thanked for your support. This appears at the end of the show and is part of a list of Station and Direct Engagement credits. With this listing, you receive a single line to include an organization's or individual's name. If space permits, we will include both and/or a Web site address.

Block Sponsors:

The second option is to be included in a block of sponsors. In this instance, there usually is space for some combination of the following: the name of your organization, a contact person, a Web site address, a telephone number, and a logo or organizational phrase.

Exclusive Time Increments: Logo or Video:

The third option is to purchase exclusive time in increments from 5 seconds. Please note a total of 20 seconds of video are available. In this period of time, a spot can be broadcast which includes a logo or video, the name of your organization, a contact person, a Web site address, a telephone number, an organizational phrase, and a voiceover making a statement about the organization. You have the option of increasing the length of your spot in multiples of 5 seconds. See video examples below.

Rates:

Direct Engagement also provides tremendous rate discounts for sponsors and advertisers who take advantage of multiple-show contract plans. To get the volume discounts, a contract for a minimum of 7 consecutive shows is required, depending on the program selected. Top preferences and the best rates go to sponsors and underwriters who provide long-term support.

Notice:

Depending on the arrangements, available space, and timing, all rates are subject to further negotiation. All advertising is subject to standard advertising agency commissions, when placed by an advertising agency


Each peer-to-peer roundtable aired will be preceded by email announcements that reach thousands of permission based registrants.Nielsen Survey:Podium series is watched by approximately 10,000 viewers (Ages 2+) every week.

Nielsen Survey:

Of these 10,000 average viewers, the audience make-up is as follows:

18 - 54 age range is 4,900
55 plus, the audience is 4500.
Females 18+, the reach is 5200
Males 18+, it is 4100. 

Household Income:
• $75,000: 29%
• $50,000 - $74,000: 17%
• $30,000 -$49,000: 22%

Education levels:
• College or University: 45%

• Rogers Television is available to over 2,027,304 households in southern Ontario

• Rogers Television is available to over 807,500 households in Toronto and garners an average weekly reach* of 400,000 people

*Reach is defined as the number of unique people who tuned to the channel for at least 5 minutes. Major Ontario markets:

Major Ontario markets:

Rogers Television is available to over 2,027,304 households in southern Ontario.

Toronto
Barrie Oshawa
Brampton Orillia

Kitchener/Waterloo region

Mississauga
Georgian Bay area
London region
Richmond Hill Ajax Ottawa
Newmarket Pickering  

Various advertising formats for TV are available.For those wishing to produce a video it can not exceed twenty seconds in length.

The following are samples of permissible television advertising formats 

 
     
   

Contact us: info@directengagement.com

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