The
Direct Engagement Show series are to be
televised on Sun TV, starting in the fall 2010.
With a total of 6 minutes of advertising
space per show sponsors are guaranteed prominence due to the lack of
clutter compared to commercial stations. This increases the value
of the ad substantially because it will be noticed to a highly
coveted target market. Media Kit
The Direct Engagement Shows are interactive multi-media panel discussions between government, industry leaders and the audience on topical issues of the day. They are broadcast live on the web, edited for TV and have a live networking event composed of sponsorship displays, banners, etc.
The shows are designed to help professionals, entrepreneurs, small & medium businesses:
Network for new business
Improve operational efficiencies
Television Format of the Shows
1: Opening Segment: 2 minutes
Host opens show and states the discussion theme & highlights the key discussion points
2: Panel Q&A Highlights: 16 minutes
Highlight clips of the live-to-tape one hour interactive webcast of audience Q&A with panel
3: Summary: 6 minutes
A wrap-up of the Q&A highlights with sponsor matter expert & other key stakeholder and host
Key stakeholders may include government, journalists and senior corporate management
Schedule & Reach
The programming is planned to begin for an 8 x 30 minute episode run:
Campaign Dates: October – November, 2010
Sunday: 11:30am – 12:00pm (EST)
Reach:
Sun TV reaches 3.4 million Canadians, 67% of which are in the GTA
Sun TV covers 84% of Ontario households.
Profile of Sun TV viewer:
Gender Split (Average Reach): Males 50% and Females 50%
43% of total Audience is Adults 25-54
59.2% of viewers have a household income of $60,000 or more
69% own their own home
52.7% have a post-secondary education
Source: BBM-NMR Infosys, Spring’09, Total Canada Reach Profile
Win
mindshare for your brand with targeted media & events
Our media & events
are an unparalleled source of up-to-the-moment,
unedited information from key stakeholders. Composed
of government, business and consumer in a single
real-time forum you get unprecedented research
while allowing your brand to be positively identified
in selected verticals.
With a total of 6 minutes of advertising
space per show sponsors are guaranteed prominence due to the lack of
clutter compared to commercial stations. This increases the value
of the ad substantially because it will be noticed to a highly
coveted target market