The
Direct Engagement Peer-to-Peer Roundtable series are to be
televised on Rogers Cable 10 TV, Ontario, Canada.
With a total of 20 seconds of ‘video’ advertising
per show sponsors are guaranteed prominence due to the lack of
clutter compared to commercial stations. This increases the value
of the ad substantially because it will be noticed to a highly
coveted target market
They will be aired
on the ‘Podium’ series commencing in September 2007. There will
be one peer-to-peer roundtable topic aired each month on a range
of contemporary discussion themes. The Podium series airs Monday
through Fridays at 1pm for a full hour with each episode receiving
no less than 3 to 5 airings per month. The Peer-to-Peer Roundtables
may also be aired on additional dates and times outside the usual
Podium slots. This will be contingent on the level of sponsorship
commitment for any particular roundtable discussion theme.
Advertising Options
Advertisers, sponsors, and
underwriters have several options on the Peer-to-Peer Roundtable
Podium series programming.
Credits: The first option is to be listed
in the credits and thanked for your support. This appears at the
end of the show and is part of a list of Station and Direct Engagement
credits. With this listing, you receive a single line to include
an organization's or individual's name. If space permits, we will
include both and/or a Web site address.
Block Sponsors:
The second
option is to be included in a block of sponsors. In this instance,
there usually is space for some combination of the following: the
name of your organization, a contact person, a Web site address,
a telephone number, and a logo or organizational phrase.
Exclusive
Time Increments: Logo or Video:
The third option is to purchase
exclusive time in increments from 5 seconds. Please note a total
of 20 seconds of video are available. In this period of time, a
spot can be broadcast which includes a logo or video, the name
of your organization, a contact person, a Web site address, a telephone
number, an organizational phrase, and a voiceover making a statement
about the organization. You have the option of increasing the length
of your spot in multiples of 5 seconds. See video examples below.
Rates:
Direct Engagement also provides tremendous
rate discounts for sponsors and advertisers who take advantage
of multiple-show contract plans. To get the volume discounts, a
contract for a minimum of 7 consecutive shows is required, depending
on the program selected. Top preferences and the best rates go
to sponsors and underwriters who provide long-term support.
Notice:
Depending on the arrangements, available
space, and timing, all rates are subject to further negotiation.
All advertising is subject to standard advertising agency commissions,
when placed by an advertising agency
Each peer-to-peer roundtable aired will be preceded by email announcements
that reach thousands of permission based registrants.Nielsen Survey:Podium
series is watched by approximately 10,000 viewers (Ages 2+) every
week.
Nielsen Survey:
Of these 10,000 average viewers,
the audience make-up is as follows:
18 - 54 age range is 4,900
55 plus, the audience is 4500.
Females 18+, the reach is 5200
Males
18+, it is 4100.
Win
mindshare for your brand with targeted media & events
Our media & events
are an unparalleled source of up-to-the-moment,
unedited information from key stakeholders. Composed
of government, business and consumer in a single
real-time forum you get unprecedented research
while allowing your brand to be positively identified
in selected verticals.
With a total of 20 seconds of ‘video’ advertising
per show sponsors are guaranteed prominence due to the lack of
clutter compared to commercial stations. This increases the value
of the ad substantially because it will be noticed to a highly
coveted target market