Direct
Engagement provides unique and innovative media & events
formats leveraged by a superlative online promotional strategy.
Put strategically together it provides organizations with
an exceptional medium for their brand messaging to highly targeted
demographics and verticals. In addition their distinctive production
format allows for an unparalleled research source of unedited
and up-to-the-moment information from select stakeholders.
Brands are positively positioned with maximum exposure to decision
makers, influencers and consumers.
Its
highly acclaimed peer-to-peer roundtables composed of government,
business and consumers in a real-time, unscripted forum are a
key instrument in this strategy.
Media Formats:
• Live roundtables presented in a boardroom or for
100+ people.
• Web-casts: taped or live & interactive
• Television broadcasts
and infomercial production
• DVD promotions
These media and events can be made to standalone
or in a multi-media strategy encompassing two or more of these formats
for a pervasive and enduring reach of your brand.
Brand Building Strategy:
Getting the latest information in and getting
your brand messaging out. Peer-to-peer roundtables success is designed
around the following:
1. Reach into your target audience with impactful
communication.
2. Recruit the participation of select key persons
and groups.
3. Retain awareness of your brand within the desired
space.
Software Tools that Enhance & Support
the Media Strategy:
• Manage sophisticated membership/participant databases
• Permission based email notifications and announcement strategies
raise awareness online
• Conduct online advocacy campaigns
• Membership directories
• Build community among your constituents
• Coordinate the administration
of events via the web
• and much more!
How to begin?
It is a free consultation that begins with the questions
who do you wish to reach where, when and how. From this we will put
forward a reach, recruitment and retention strategy that will build
your brand within the budget that you stipulate. This meeting is
also an introduction of the principal parties in this process that
will help decide the comfort level in moving ahead.
Win
mindshare for your brand with targeted media & events
Our media & events
are an unparalleled source of up-to-the-moment,
unedited information from key stakeholders. Composed
of government, business and consumer in a single
real-time forum you get unprecedented research
while allowing your brand to be positively identified
in selected verticals.
