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Ads & Sponsorship

              

- Targeted Multi-Media Branding

The Direct Engagement Show is a series of live one hour interactive webcasts distributed by our media partners The Globe & Mail and CanadaOne.com in partnership with Canoe.ca.  It is preceded by a one hour networking reception and proceeded by an additional two hour networking event. The show is then edited down to a 30 minute program to be aired on television. Each show is also segmented into short video clips available in our 'Access to Success' section. 

The Direct Engagement Show panel discussion is segmented into '3' parts:

  1. Spotlight: 15 minutes with the host, spotlight panelist, media & matter expert
  2. Q&A: 33 minutes of both studio & webcast audience questions to the panel
  3. Wrap: 8 minutes with the host, spotlight panelist, media & matter expert

Sponsorship Info: Media Kit

Day, Times & Place:

 

  • Day: Tuesday's
  • Times:
    • 5:00pm - 6:00pm: Networking, giveaways, complimentary hors d'oeuvres
    • 6:00pm - 7:00pm: Panel Discussion & Live Interactive Webcast
    • 7:00pm - 9:00pm: Networking
  • Place:
    • Live on location in various places.
    • Admission Price: Price is determined on a show-to-show basis


Media Partners, Promotion & Reach

The Globe & Mail: Will promote, cover and stream the webcasts live:

  • Report On Business: The show will be covered in the Wednesday print edition.
  • Reach:
    • Reportonbusiness.com:
      • 1 million unique visitors monthly
      • 35+ million page views
    • Report On Business – Print Edition Wednesday: 903,000 distribution

CanadaOne.com & Canoe.ca:  Will promote, cover and stream the webcasts live. CandaOne.com is partnered to provide small business content to Canoe.ca

  • Reach:
    • CanadaOne.com:
      • 2 million hits monthly makes it the largest SMB site in Canada
      • 60,000 unique visitors monthly, the majority of which are Canadian small business owners & operators
      • 120,000 impressions monthly

 

West Queen West Business Improvement Area: Will promote the shows.

 Direct Engagement Show:

    • 39,000+ email announcement to subscribers of each show

 

Sun TV:

  • Sun TV reaches 3.4 million Canadians, 67% of which are in the GTA
  • Sun TV covers 84% of Ontario households.

Profile of Sun TV viewer:

  • Gender Split (Average Reach): Males 50% and Females 50%
  • 43% of total Audience is Adults 25-54
  • 59.2% of viewers have a household income of $60,000 or more
  • 69% own their own home
  • 52.7% have a post-secondary education

 

Source: BBM-NMR Infosys, Spring’09, Total Canada Reach Profile

May 3rd, 2010 Show Promotion & Reach

Email Announcement for 'May 3rd' Direct Engagement Show

From:

taram@directengagement.com

Subject:

COMP INVITE: Tech makeover for competitiveness. Engage & meet with the minister, other panelists and peers - May 3rd

Entered:

2010-04-27 10:53:45

Embargo:

2010-04-27 10:53:00

Sent: 2010-04-28 16:30:19
Time to send: 9 hours 44 mins 57 secs

total

text

html

both

PDF

both

39083

1602

0

36557

0

0

 .
Job Titles:

Chair/CEO/COO/CFO/CTO 24%
President/Exec. VP/VP 36%
Director/Manager 38%
Other 2%

Twitter Announcement of show as of April 30th, 2010 for May 3rd show

 

TweetReach for TDEShow

Reached 4,507 people via 50 tweets

Searching a maximum of 50 tweets

Tweet Types

Exposure: 11,812 Impressions

Each pie slice shows how many people saw how many tweets

 

  

Twitter during day of show Monday, May 3rd, 2010

 

TweetReach for @TDEShow

Reached 4,394 people via 12 tweets

Searching a maximum of 50 tweets

Tweet Types

Exposure: 4,817 Impressions

Each pie slice shows how many people saw how many tweets

Show Promotion: 3rd Party examples for May 3rd, 2010 show

 

  • Oshawa Chamber of Commerce: 5,500 members
  • Sudbury Chamber of Commerce: 2,000 members
  • Timmons Chamber of Commerce: 750 members
  • Ministry of Government Services
  • MaRS Discovery District
  • Stuart Crawford Calgary Blogger

Media Coverage:(samples)

 

  • ITBusiness.ca
  • Rick Spence, Financial Post
  • TechMediaReports.ca
  • Rogers TV Cable 10
  • The Globe & Mail
  • The Toronto Star

 

For sponsorship information:Media Kit


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