Direct Engagement

			Sponsor or advertise at a Peer-to-Peer Roundtable
			Roundtable & Event Demographics
			Rogers Cable 10 TV Media Kit

Sponsor or Advertise
at a Roundtable

Direct Engagement provides unique and innovative media & events formats leveraged by a superlative online promotional strategy.

Put strategically together they provide organizations with an exceptional medium for their brand messaging to highly targeted industry vertical and consumer base winning mindshare and customers. The blending of innovative online and traditional multi-media marketing mediums provides organizations’ with an exceptional means for their brand messaging and building strategies. The highly acclaimed peer-to-peer roundtables are a key instrument in this strategy.

Media Formats

Live roundtables presented in a boardroom or for 100+ people.
Web-casts: taped or live & interactive
Television broadcasts & infomercials
DVD promotions

These media events may be standalone or in a multi-media strategy encompassing two or more of these formats for an event.

Unparalleled Market Reach: Highly Segmented Demographics

The peer-to-peer roundtables are notable for their exceptional market reach. Promoted with a highly targeted permission based email database of key stakeholders in various industries your brand will be communicated to thousands of key individuals in a personalized message whether they decide to participate in a roundtable or not. They can be local, national or international in scope.

Job titles (Includes private and public sector):

Chair/CEO/COO/CFO/CTO	24%
President/Exec. VP/VP	36%
Director/Manager	38%
Other	2%

Event Planning

Direct Engagement does not charge or mark-up for the facilities, food and event locations employees. It does not charge fees for its people in planning the roundtables only for the costs in respect to transportation, food & lodging for out of town events. This charge is born by the ‘Peer-to-Peer Roundtable’ sponsor unless otherwise indicated in the service agreement. Invoices are submitted to and paid directly by the Peer-to-Peer sponsor unless a budget with 75 percent deposit is made to DEI to pay for such costs.

Discussion Themes

Direct Engagement’s Peer-to-Peer Roundtable successes can be attributed to the highly topical discussion themes it brings forward. They are complemented by matter experts with media exposure that comprise the panel for the topic presented. It is therefore that DEI will not put a discussion theme at a maximum 6 months out with most being 3 months and less.

Event Responsibilities of Direct Engagement:

Topical Discussion Theme
Panelist Acquisition & Management
Promotion
Facility Planning: Location, set-up, etc.
Registration & Pricing
Event & Supporter Sponsors Pricing, Organizing & Liaison

Levels of Sponsorship Participation

1. Peer-to-Peer Roundtable Sponsor:

‘Branded’ name recognition with brand applied to the roundtable:

e.g. Rogers Sponsored Peer-to-Peer Healthcare Roundtable
Exhibit
Pre-determined dates and locations for events
Logo on email notifications, advertisements and on event posters, screens, etc.
Tracking report of click-throughs on the logo in email
No registration charges to company employees for attending
Apply restriction to Event & Supporter sponsorship
Responsible for welcoming panelists, audience and sponsors on behalf of your organization and the introduction of DEI moderator

2. Event Sponsor:

This sponsorship is to a specific roundtable and thus a particular ‘discussion theme’ and not a series as in the Peer-to-Peer sponsor. It is subsidiary in positioning to a Peer-to-Peer Roundtable sponsor
• Exhibit
• Logo on email and other promotions subsidiary to ‘Peer-to-Peer Roundtable’ Sponsor
• Tracking report of click-throughs on the logo in email
• Maximum of 3 complimentary registrations.

3. Email Sponsor:

A email sponsor will participate per event as follows:
• Logo on emails
o There are ‘3’ emails per roundtable:
a. Initial announcement of the roundtable.
b. Reminder notification of the roundtable
c. Thank-you & Roundtable News Summary of the event
• Tracking report of click-throughs on the logo presented in the emails
• ‘1’ complimentary registration to view the event

4. Webcast Sponsor:

Sponsoring of the webcast portion of the peer-to-peer roundtables includes:
• Logo placed with provided hyperlink in email notification- positioned with webcast registration hyperlink.
• Sponsorship logo and hyperlink displayed on DEI registration page positioned with webcast registration.
• Logo appears with webcast
• Tracking report of click-throughs on the logo in email
• Logo placed on screen behind panelists facing the audience
• ‘1’ complimentary registration

5. DVD Branded Promotion of a Roundtable:

Sponsoring of the DVD promotion of the peer-to-peer roundtables includes:
• Have a DVD of a taped roundtable event branded with your organization as a promotion for your customers and/or for those who attended the event
Note: Cost is subject to the number, packaging and distribution.

Win mindshare for your brand with targeted media & events

Our media & events are an unparalleled source of up-to-the-moment, unedited information from key stakeholders. Composed of government, business and consumer in a single real-time forum you get unprecedented research while allowing your brand to be positively identified in selected verticals.

		Sponsor or advertise at a roundtable
		Learn about the format of a roundtable
		Create your own multi-media event
		Suggest a topic and a panelist